Recently, we updated our “Why WatchGuard” brand narrative with a goal to better differentiate ourselves at a company level. We embarked on a project to break through the noise and stand out—with the messaging we’re using to position and differentiate ourselves and the tone in which we deliver it. We wanted to elevate WatchGuard’s visibility in the marketplace.
The result is what we call Real Security for the Real World. Learn More
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What is Real Security for the Real Word?
Like most companies, our brand at WatchGuard starts with our mission, vision and purpose. These haven’t changed. We are passionate about security; we strive to be best in the world at simplifying the consumption of security, and making it as easy as possible for MSPs to deliver world-class security solutions in a scalable, profitable way.
WatchGuard’s new brand narrative is the intersection of our personality and our market positioning. Our company’s personality isn’t changing. Our voice is honest, transparent, concise and direct. Our style is relatable, casual and approachable. Our visuals are red, bold, simple, and modern. And our company values continue to drive everything we do.
Real Security for the Real World is a renewal of our company-level differentiation and our brand promise. When partners and customers pick WatchGuard they are choosing essential security solutions tailored to their unique operations, backed by unwavering support, and built on a financial model designed for their success. They are choosing real security that just works and solves their real world issues. They’re choosing:
- Security that’s both precise and powerful
- A perfect operational fit regardless of their size, skill, or operational maturity
- A real vendor relationship with people that show up no matter what
- A partnership, program, pricing and packaging that puts their business first and ensures maximum proven profitability.
To learn more about these four pillars, take the Real Security for the Real World training, available now in the WatchGuard Learning Center, and learn how you can bring the Real Security message to your customers!
